WELCOME TO
LITMOM (Living in the MOMent) is a lifestyle brand and community dedicated to uplifting, inspiring, and celebrating MOMs. With an intentional focus on the unique perspectives of Black and Brown women, our mission is simple: prioritize self-care. Created and founded in 2018 by Roz Sandifer, LITMOM is rooted in faith, family, and friendship, and offers year-round support and resources focused on the holistic wellness and shared experiences of women of color. Learn more.
“Being a MOM is without question, the most challenging responsibility; but it is also the most rewarding, most honorable experience, ever! Motherhood is a blessing from God, and I embrace every part of it. I’m living in the MOMent. I AM A LITMOM!”
Hi, I’m Roz — proud MOM to Jon Jon and Jenna Mae, and the Creator & Founder of LITMOM.
I’m so glad you’re here. If you’re wondering how LITMOM came to be, allow me to share a bit of my journey.
Once upon a time, I had it all together. Independent, focused, and incredibly disciplined — always on time (well, almost), house spotless, car clean, schedule tight, and goals locked in. But everything changed — in the most beautiful and humbling way — when I became a MOM of two under two.
In 2017, I welcomed my baby girl and entered a season of chaos, uncertainty, and identity shifts. I was now juggling an infant and a toddler, launching a business, maintaining a household, and doing my best to be a present wife — all at once. Let’s just say: no one warned me about this part.
That version of me who always had it together? She started to unravel. And in the process, I began losing confidence — not just as a mom or a wife, but as Roz, the woman.
My husband was working long hours and traveling. My mother lived in another state. My girlfriends — especially the ones with kids — were too far away. Even though I wasn’t alone, motherhood felt incredibly isolating.
Our ancestors taught us, “it takes a village to raise a child.”
But what I came to understand was that this wisdom held a deeper, often unspoken truth: it also meant mothers were being supported. I needed that support — and I knew I wasn’t the only one.
So, like Goldilocks, I went searching for a support group that felt “just right.” Some were too cold, others too cliquish. Some too big and overwhelming, while others too small and awkward. Most simply didn’t feel like home.
Then one morning in February 2018 — mid-meltdown, breakfast in hand — God met me in the simplest way. I flipped the lid on my yogurt (yes, yogurt), and printed inside were the words:
“Live in the moment.”
Right then and there, LITMOM — Living In The MOMent — was born.
That moment changed everything.
LITMOM is my third baby. And like any child, she’s gone through phases, challenges, and incredible growth. What started as a whisper from God has grown into a full-on movement, reaching moms in cities across the country. We’ve been featured on BET and ESSENCE — and in 2020, Disney + ESSENCE honored us with the Essentials Heroes Award for our work in the community.
But more than any media moment, I’m proudest of our mission and it’s impact.
LITMOM has become a safe, faith-filled space where Black and Brown MOMs can be real, recharge and reconnect. It’s a space where YOU are seen, supported, reminded of who you are, and celebrated— even if just for a MOMent!
So to you I say, WELCOME HOME!
Thank you for being part of this journey. I pray LITMOM blesses your life in deep and meaningful ways.
Looking forward to connecting soon.
💜 Roz