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LITMOM (Living in the MOMent) is a lifestyle brand and community dedicated to uplifting, inspiring, and celebrating MOMs. With an intentional focus on the unique perspectives of Black and Brown women, our mission is simple: prioritize self-care. Created and founded in 2018 by Roz Sandifer, LITMOM is rooted in faith, family, and friendship, and offers year-round support and resources focused on the holistic wellness and shared experiences of women of color. Learn more.


ā€œBeing a MOM is without question, the most challenging responsibility; but it is also the most rewarding, most honorable experience, ever! Motherhood is a blessing from God, and I embrace every part of it. I’m living in the MOMent. I AM A LITMOM!ā€
— R. SANDIFER, FOUNDER, LITMOM